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Studiu despre impactul blogurilor in business

In urma cu cateva zile, Ipsos MORI, parte a grupului  Ipsos, din top 10 la nivel mondial in domeniul cercetarii, a anuntat rezultatele unui studiu despre impactul blogurilor asupra sectorului economic, realizat cu ajutorul unui esantion reprezentativ de  2214 europeni peste 15 ani cu acces la internet. Tarile vizate au fost UK, Franta, Germania, Italia, Spania.

Cele mai importante rezultate:

The results of our research study demonstrate that blogging and user generated content on the internet is already having an impact on business. More than 25 million adults in Britain, France, Germany, Italy and Spain having changed their minds about a company or its products after reading comments or reviews on a blog. A third (34%) of Europeans say they have not purchased a product after reading comments on the internet from customers or other private individuals. Even more, 52%, they are more likely to buy a product or a service if they read positive comments from other consumers on the internet.

Other key findings from the research include:

  • Blogs are now a near second to newspapers as the most trusted information source: A quarter (24%) of Europeans consider blogs a trusted source of information, still behind newspaper articles (30%), but ahead of television advertising (17%) and email marketing (14%).
  • High spenders are most trusting of blogs: Of those who spend more than €145 (£100) online every month, the proportion of people who trust blogs rises to 30%.
  • France leads European blogging: Across Europe, six out of ten (61%) internet users have heard of blogging, and one in six (17%), have read a blog. France is the most blog-savvy country in Europe, with 90% of respondents familiar with blogs. The British are the least blog-aware, with only 50% having heard the term. In Germany, 55% have heard of blogs, 58% in Italy and 51% in Spain.
  • Blogs are now driving purchase decisions: More than half (52%) of Europeans polled said that they were more likely to purchase a product if they had read positive comments from private individuals on the internet.
  • They also block purchases: Nearly 40 million Europeans have not bought something after reading comments posted online.

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